ABM and AI Agents: Driving Precision Marketing in 2025

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2025-10-07 09:37:44 - Traduzir

Account-Based Marketing (ABM) has always been about focus — identifying the right accounts, engaging the right stakeholders, and personalizing every touchpoint to accelerate deal velocity. However, in 2025, AI agents are reshaping this landscape. As B2B buyer journeys become more digital and decentralized, marketers are under pressure to deliver hyper-personalized engagement at scale....

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