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Leveraging CDPs to Maximize B2B Customer Engagement and Retention in 2025
Customer engagement and retention have emerged as pivotal drivers of B2B growth in 2025. As markets become more competitive, companies must go beyond acquisition-focused strategies and prioritize meaningful, long-term relationships with their customers. Customer Data Platforms (CDP) are at the forefront of this shift, offering unified data, actionable insights, and tools for personalization...
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