Measuring the Impact of Content-as-a-Conversation in B2B Marketing

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2025-10-15 08:07:57 - Translate

In B2B marketing, engagement is no longer just about impressions or clicks. With Content-as-a-Conversation, brands focus on meaningful interactions that reveal intent, preferences, and challenges. Measuring these interactions effectively is essential to optimize strategies, improve content performance, and demonstrate ROI to stakeholders. Understanding how buyers engage in conversations across...

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