Harnessing Zero-Party Data for Next-Level B2B Marketing

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2025-10-17 08:27:59 - Translate

Introduction: Why Zero-Party Data Matters In today’s privacy-first landscape, Zero-Party Data has become a critical asset for B2B marketers. Unlike first-party data, which is passively collected, or third-party data, which can be unreliable, zero-party data is explicitly shared by prospects and customers. This includes preferences, intentions, product interests, and communication...

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