Measuring ABM Success: Key Metrics That Drive B2B Revenue in 2025

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2025-10-22 10:36:39 - Traduzir

Account-Based Marketing (ABM) has become the backbone of modern B2B growth strategies. By aligning marketing and sales around high-value accounts, ABM allows companies to focus their efforts where it truly matters. But in 2025, the effectiveness of ABM isn’t just about execution — it’s about measurement. Tracking the right ABM metrics ensures your campaigns aren’t just...

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