ABM and Buyer Journey Mapping: Aligning Strategy for Predictable...

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2025-10-24 17:13:54 - Traduzir

ABM and Buyer Journey Mapping: Aligning Strategy for Predictable Growth

In 2025, successful B2B marketing isn’t about generating leads—it’s about building relationships with the right accounts at the right time. Account-Based Marketing (ABM) has become the cornerstone of predictable revenue growth, especially when combined with buyer journey mapping. By aligning ABM strategies with how decision-makers research, evaluate, and purchase,...

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