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The Impact of Seasonal Demand Fluctuations on Lager Production Strategies
Geography has always shaped beverage preferences, and lager is no exception. As lifestyles and income levels evolve globally, distinct regional patterns are emerging that influence product formulation and marketing strategies. In North America, the demand for light and low-carb lagers is surging among health-conscious consumers. European markets, steeped in brewing heritage, continue to...
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