Leveraging Intent Data to Supercharge ABM Campaign Performance in 2025

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2025-10-30 09:38:42 - Traduire

Account-Based Marketing (ABM) has evolved from a niche strategy into the most powerful growth engine for B2B enterprises. But in 2025, success isn’t just about targeting the right accounts—it’s about understanding where those accounts are in their buying journey and what they care about right now. That capability comes from intent data. Intent data gives ABM teams real-time...

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