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leojhonson adicionou um novo artigo Networking
2025-09-17 11:00:29 - Traduzir

How to measure the success of an ABM program with limited resources
Account-Based Marketing (ABM) is a highly targeted strategy, but how do you know if it’s working? Understanding how to measure the success of an ABM program is essential for optimizing your efforts and proving ROI. How to Measure the Success of an ABM Program: ✔️ Account Engagement: Track interactions across touchpoints—email opens, content downloads, ad clicks, meeting bookings....

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leojhonson adicionou um novo artigo Networking
2025-09-29 10:40:23 - Traduzir

Top Tools That Help Automate and Scale ABM
Account-Based Marketing (ABM) is no longer a manual, one-size-fits-all approach. With the right tools, businesses can now automate and scale ABM efficiently—maximizing personalization without sacrificing time or resources. Here’s how modern tools empower ABM success: Intent Data Platforms like Bombora and 6sense help identify prospects who are actively researching solutions like...

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