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maxscott12 adicionou um novo artigo Outro
2025-08-18 09:42:02 - Traduzir

Account-Based Marketing in 2025: A Strategic Playbook for B2B Growth
Introduction B2B marketing has entered a new era in 2025—one where personalization, precision, and predictive intelligence drive revenue growth. Account-Based Marketing (ABM) is no longer just a niche strategy; it has become a mainstream, boardroom-level priority for CMOs and demand generation leaders. Why? Because ABM directly aligns sales and marketing efforts around high-value...

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maxscott12 adicionou um novo artigo Outro
2025-07-30 09:30:23 - Traduzir

From Clicks to Conversions: Optimizing Your B2B Marketing Funnel in 2025
Introduction In the fast-paced world of B2B marketing, generating clicks is just the beginning. Turning those clicks into actual conversions — whether that means a demo request, a sign-up, or a closed deal — requires a well-optimized marketing funnel. In 2025, with evolving buyer behaviors, AI-powered tools, and rising expectations for personalization, it's more critical than...

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maxscott12 adicionou um novo artigo Outro
2025-09-19 09:57:11 - Traduzir

The Role of Digital Marketing in Driving B2B Sales Growth in 2025
In the ever-evolving B2B landscape, digital marketing has become the backbone of revenue growth. Unlike the traditional outbound approach, where businesses relied heavily on cold calls, events, and printed campaigns, today’s digital-first world demands more personalized, measurable, and scalable strategies. In 2025, digital marketing is not just about creating brand...

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jamesmitchia adicionou um novo artigo Outro
2025-09-22 09:43:54 - Traduzir

What are “intent signals” in B2B marketing — and why are they more important than ever?
In today’s hyper-competitive B2B landscape, buyers don’t raise their hand and say, “I’m ready to purchase”. Instead, they leave behind digital footprints—behavioral cues that reveal their interests, needs, and purchasing stage. These cues are what we call intent signals. Intent signals can come from many touchpoints: reading a case study on your website,...

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thomas456 adicionou um novo artigo Outro
2025-08-06 12:09:04 - Traduzir

Intent Data & Buyer Behavior: Hyper-Personalized Outreach That Converts
In the ever-competitive digital marketing space of 2025, it's no longer enough to generate leads—you need to generate qualified, high-intent leads who are most likely to convert. That's where intent data comes in. Rather than casting a wide net and hoping for results, smart businesses are now leveraging real-time behavioral insights to engage the right people, at the right time, with...

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thomas456 adicionou um novo artigo Outro
2025-08-19 10:59:28 - Traduzir

Podcast Guesting as a Lead Generation Strategy
In today’s digital-first world, audiences are craving authentic conversations and meaningful connections with brands. While traditional content marketing channels like blogs, social media, and paid ads still play an important role in lead generation, there’s one emerging strategy that’s gaining serious momentum: podcast guesting. Instead of launching your own...

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martechcubejohn adicionou um novo artigo Outro
2024-07-05 06:23:59 - Traduzir

Quantum Natural Language Processing (QNLP): Enhancing B2B Communication
Suppose you’ve been working on landing a high-value B2B client for months, writing a proposal that you believe is tailored to their needs. It explains your solution based on the technological features, comes with compelling references, and responds to their challenges. Yet, when the client responds with a simple “thanks, we’ll be in touch,” you’re left wondering:...

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jamesmitchia adicionou um novo artigo Outro
2025-09-23 10:00:21 - Traduzir

Where Account Based Marketing (ABM) is most effective
Account-Based Marketing (ABM) has quickly become one of the most powerful strategies in B2B marketing. Unlike traditional lead generation, which casts a wide net, ABM is about laser focus—targeting high-value accounts with personalized campaigns that align sales and marketing efforts. But ABM isn’t for every situation. Its impact shines brightest in specific business contexts. 🔍...

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