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jamesmitchia adicionou um novo artigo Outro
2025-10-27 10:09:10 - Traduzir

How can AI synthesize web, intent, and firmographic data to create better targeting models?
In today’s data-saturated B2B landscape, the difference between marketing noise and precision targeting lies in how well you connect the dots. Traditional segmentation—based on static firmographic data like company size or industry—is no longer enough. The real magic happens when AI synthesizes web behavior, intent signals, and firmographics into a single, adaptive targeting...

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jamesmitchia adicionou um novo artigo Outro
2025-09-22 09:43:54 - Traduzir

What are “intent signals” in B2B marketing — and why are they more important than ever?
In today’s hyper-competitive B2B landscape, buyers don’t raise their hand and say, “I’m ready to purchase”. Instead, they leave behind digital footprints—behavioral cues that reveal their interests, needs, and purchasing stage. These cues are what we call intent signals. Intent signals can come from many touchpoints: reading a case study on your website,...

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jamesmitchia adicionou um novo artigo Outro
2025-09-25 10:10:51 - Traduzir

What are the newest tools and technologies enabling predictive intent scoring in lead generation?
In today’s hyper-competitive B2B landscape, traditional lead scoring isn’t enough. Marketers and sales teams need to know who is ready to buy—and when. That’s where predictive intent scoring comes in, powered by AI, big data, and advanced analytics. Unlike static lead scoring, predictive intent scoring analyzes digital behaviors, contextual signals, and external data...

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jamesmitchia adicionou um novo artigo Outro
2025-10-20 09:44:22 - Traduzir

What makes AI intent detection the next big differentiator in B2B prospecting?
In today’s hyper-competitive B2B landscape, timing and relevance are everything. Traditional prospecting models often rely on guesswork—mass emailing, static lead lists, or outdated demographic filters. But modern buyers leave digital footprints everywhere: they read industry blogs, compare vendors, attend webinars, and search for specific solutions. The challenge? Turning all those...

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