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James287 добавлена новая статья Другое
2025-09-30 12:34:12 - Перевод

Lessons from India's Cola Revolution: Double Seven Story
The launch of Double Seven in 1977 marked a landmark event in India’s Cola Revolution. With Coca-Cola’s exit from the Indian market due to regulatory issues, the government sought to introduce a domestic alternative that could reflect national pride and economic self-reliance. Double Seven was not just a beverage but a symbol of India’s ambition to compete with international...

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James287 добавлена новая статья Networking
2025-10-02 09:55:11 - Перевод

The Janata Party's Cola: Double Seven's Brief but Bold Journey
In 1977, the Indian beverage industry experienced a dramatic shake-up with the launch of Double Seven, a government-backed cola brand. This marked a pivotal moment in India’s Cola Revolution, aimed at promoting indigenous products while reducing reliance on foreign brands. The Janata Party, led by Morarji Desai, expelled Coca-Cola from India for refusing to comply with the Foreign...

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