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martechcubejohn أضاف وظيفة جديدة أخرى
2024-06-24 07:07:45 - ترجمة

Boosting IT AI Performance Through Data Quality Improvement
Whether you’re choosing a restaurant or deciding where to live, data lets you make better decisions in your everyday life. If you want to buy a new TV, for example, you might spend hours looking up ratings, reading expert reviews, scouring blogs and social media, researching the warranties and return policies of different stores and brands, and learning about different types of...

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martechcubejohn أضاف وظيفة جديدة أخرى
2024-08-22 07:14:20 - ترجمة

Data Quality and Lineage: Key to Building Trust and Reliability
As organizations continue doubling their reliance on data, the question of having credible data becomes more and more important. However, with the increase in volume and variety of the data, high quality and keeping track of where the data is coming from and how it is being transformed become essential for building credibility with the data. This blog is about data quality and data lineage and...

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martechcubejohn أضاف وظيفة جديدة أخرى
2024-09-05 07:39:16 - ترجمة

How Data Quality and Data Lineage Elevate Trust and Reliability
In an era where data is heralded as the new oil, there’s an inconvenient truth that many organizations are just beginning to confront: it is therefore important to realize that not all data is equal. With the increasing digitalization of the economy and an imperative to increasingly rely on data in products and services, the focus has been traditionally on the sheer amount of data that...

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akashpandey أضاف وظيفة جديدة أخرى
2025-09-30 09:47:32 - ترجمة

Zero-Party Data: Driving Lead Quality in B2B Marketing
In B2B marketing, the quality of leads often determines the efficiency of the sales process and overall revenue growth. Generic lists and inferred data have historically led to wasted efforts, longer sales cycles, and misaligned marketing campaigns. Zero-Party Data offers a game-changing solution. By collecting information directly and voluntarily from prospects, businesses gain accurate...

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jamesmitchia أضاف وظيفة جديدة أخرى
2025-10-03 09:45:38 - ترجمة

How can AI improve lead quality scoring for B2B pipelines?
In B2B marketing and sales, the difference between a “good lead” and a “bad lead” can mean months of wasted effort—or a deal closed in record time. Traditional lead scoring models, often based on static demographics and a handful of engagement metrics, simply don’t capture the complexity of modern buying behavior. This is where AI-powered lead quality scoring...

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martechcubejohn أضاف وظيفة جديدة أخرى
2024-06-14 06:29:57 - ترجمة

How Tech Glitches Can Harm Your Brand Image
Hardly a week goes by without news of a ‘technical issue’ or outage. Sainsbury’s, Marks & Spencer and Tesco Bank are just some of the well-known brands that have experienced tech meltdowns in recent weeks. We’ve come to expect IT crashes as a part of life, but if handled poorly, they can snowball into a major crisis, tarnishing a company’s reputation, eroding...

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