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2025-09-18 11:06:19 - Translate

Designing sales enablement materials using intent insights for complex buyer journeys
In today's competitive market, sales teams need more than just generic brochures and slide decks. Designing sales enablement materials using intent insights allows companies to align content with real buyer behavior, dramatically improving engagement and conversion rates. Why Intent Insights Matter Identify high-intent prospects: Use behavioral signals (like repeated website visits or...

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2025-09-02 11:40:21 - Translate

Intent data vs engagement data What's more valuable in competitive markets
In today’s data-driven marketing world, knowing your audience is key—but the type of data you prioritize can significantly affect your results. So, when it comes to Intent data vs Engagement data: What's more valuable? Let’s break it down. Intent Data: Reflects buyer readiness by analyzing signals like product research, search terms, and content consumption across the...

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2025-09-10 12:58:31 - Translate

Winning Customers with Genuine Brand Narratives
In the digital age, the concept of brand loyalty has evolved dramatically. With consumers more connected than ever, every interaction, review, and comment can influence public perception almost instantly. The Hyper-Connected World has made it increasingly challenging for brands to maintain trust and credibility, yet it has also provided opportunities for those that embrace authenticity....

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