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martechcubejohn adicionou um novo artigo Outro
2024-12-16 07:42:25 - Traduzir

Elevating the Role of CISOs: Driving Strategic Value in the C-Suite
Businesses constantly juggle competing priorities—such as balancing innovation with reliability, investment with profit, and speed with security. Each leader in the organization plays a role in these decisions, and traditionally, CISOs have been positioned as the defenders of the business, focused on security and risk mitigation. Over the past decade, however, the role of the Chief...

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jackdavis adicionou um novo artigo Outro
2025-09-11 09:46:54 - Traduzir

Webinars in Cybersecurity Marketing: Educating CISOs & IT Leaders
In today’s crowded cybersecurity landscape, vendors face an uphill battle in earning the trust and attention of CISOs and IT leaders. These decision-makers are inundated with sales pitches, product briefings, and technical noise on a daily basis. To stand out, cybersecurity marketers need an approach that informs, educates, and builds long-term credibility. Webinars have emerged as one of...

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