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The Janata Party's Cola: Double Seven's Brief but Bold JourneyIn 1977, the Indian beverage industry experienced a dramatic shake-up with the launch of Double Seven, a government-backed cola brand. This marked a pivotal moment in India’s Cola Revolution, aimed at promoting indigenous products while reducing reliance on foreign brands. The Janata Party, led by Morarji Desai, expelled Coca-Cola from India for refusing to comply with the Foreign...0 Commentaires 0 Parts 430 Vue 0 Aperçu
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