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martechcubejohn adicionou um novo artigo Outro
2024-09-05 07:39:16 - Traduzir

How Data Quality and Data Lineage Elevate Trust and Reliability
In an era where data is heralded as the new oil, there’s an inconvenient truth that many organizations are just beginning to confront: it is therefore important to realize that not all data is equal. With the increasing digitalization of the economy and an imperative to increasingly rely on data in products and services, the focus has been traditionally on the sheer amount of data that...

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martechcubejohn adicionou um novo artigo Outro
2024-05-02 07:58:26 - Traduzir

Seizing Opportunities in the Cognitive Revolution Through AI-Powered Branding
Generative AI technology like ChatGPT has brought the world one step closer to the futuristic society envisioned by forward-thinking science fiction writers. But will this future be a utopian or dystopian one? Time will tell. In the meantime, businesses must understand and leverage AI’s burgeoning influence over the zeitgeist to build favorable public sentiment about their brand’s...

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