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Intent Data vs. ICP - Why ICI (Intent, Context, Insights) is the Smarter B2B Targeting Framework | Intent AmplifyB2B targeting has evolved beyond relying solely on Intent Data vs. ICP (Ideal Customer Profile). While both are valuable, the modern buying journey demands a deeper, more holistic framework. That’s where ICI—Intent, Context, Insights—comes in. At Intent Amplify, this approach helps marketers identify not just who to target,...0 التعليقات 0 المشاركات 363 مشاهدة 0 معاينة
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Where does AI outperform humans in building ICPs (Ideal Customer Profiles)?In B2B marketing and sales, everything starts with a clear Ideal Customer Profile (ICP)—the blueprint for who your best-fit customers are and where to find more like them. Traditionally, ICPs have been built manually, using a mix of historical data, market research, and sales intuition. But as buyer behavior grows more complex and data sources multiply, human analysis alone can’t...0 التعليقات 0 المشاركات 702 مشاهدة 0 معاينة
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