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leojhonson добавлена новая статья Networking
2025-08-08 10:51:06 - Перевод

From Data to Strategy: How Machine Learning Improves ABM Forecasting
Account-Based Marketing (ABM) has become a cornerstone strategy for B2B marketers. But with complex data and long sales cycles, measuring impact and predicting outcomes remains a challenge. That’s where machine learning (ML) comes in. Key Ways Machine Learning Improves ABM Reporting and Forecasting: Enhanced Data Analysis: ML algorithms sift through large volumes of engagement and...

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leojhonson добавлена новая статья Networking
2025-09-17 11:00:29 - Перевод

How to measure the success of an ABM program with limited resources
Account-Based Marketing (ABM) is a highly targeted strategy, but how do you know if it’s working? Understanding how to measure the success of an ABM program is essential for optimizing your efforts and proving ROI. How to Measure the Success of an ABM Program: ✔️ Account Engagement: Track interactions across touchpoints—email opens, content downloads, ad clicks, meeting bookings....

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jacksmith добавлена новая статья Networking
2025-10-27 08:26:40 - Перевод

Integrating ABM Strategy with Multi-Touch Leads
Account-Based Marketing (ABM) has redefined how B2B companies identify, target, and engage high-value accounts. When paired with Multi-touch Leads, ABM becomes even more powerful, enabling marketers to execute highly personalized, data-driven, and coordinated campaigns across every stage of the buyer journey. Acceligize helps businesses integrate ABM and Multi-touch strategies to maximize...

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akashpandey добавлена новая статья Другое
2025-10-15 08:07:57 - Перевод

Measuring the Impact of Content-as-a-Conversation in B2B Marketing
In B2B marketing, engagement is no longer just about impressions or clicks. With Content-as-a-Conversation, brands focus on meaningful interactions that reveal intent, preferences, and challenges. Measuring these interactions effectively is essential to optimize strategies, improve content performance, and demonstrate ROI to stakeholders. Understanding how buyers engage in conversations across...

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