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Arti.Mane добавлена новая статья Другое
2025-11-10 08:22:34 - Перевод

Tracking Invisible Buyers: The Rise of Dark Funnel Marketing
In 2025, B2B marketers are increasingly challenged by buyers who engage with brands in ways that remain largely unseen. Prospects research solutions, compare vendors, and seek peer recommendations long before contacting a company. Dark Funnel Marketing provides the tools and strategies to capture these hidden interactions, turning invisible buyer behavior into actionable insights. By leveraging...

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leojhonson добавлена новая статья Networking
2025-09-22 12:41:57 - Перевод

Using data storytelling to present campaign results for fundraising
Presenting campaign results can be a challenge — especially when your audience isn’t fluent in charts, graphs, or KPIs. That’s where using data storytelling to present campaign results becomes a game-changer. 🔹 Why Data Storytelling Works People remember stories, not statistics. It connects data with context, making results easier to interpret. Helps stakeholders see...

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