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Arti.Mane added blog Other
2025-11-03 12:55:28 - Translate

Account-Based Marketing Insights for Modern Businesses
Account-Based Marketing is a strategic B2B marketing approach that focuses on high-value accounts with personalized campaigns. Unlike broad-based marketing, ABM targets accounts most likely to generate revenue. By aligning marketing and sales teams and delivering relevant content, businesses can strengthen relationships, improve engagement, and accelerate conversions. ABM empowers businesses...

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leojhonson added blog Networking
2025-10-29 10:38:35 - Translate

How Data-Driven Marketers Are Using LinkedIn Intent Signals to Power ABM Outreach
In today’s competitive B2B marketing landscape, personalization is everything. Using LinkedIn intent signals to power ABM outreach allows marketers to move beyond guesswork and engage accounts that are already showing interest. Here’s how it works: Identify buying intent: LinkedIn intent data helps you spot which companies are actively researching your industry, solutions, or...

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leojhonson added blog Networking
2025-09-17 11:00:29 - Translate

How to measure the success of an ABM program with limited resources
Account-Based Marketing (ABM) is a highly targeted strategy, but how do you know if it’s working? Understanding how to measure the success of an ABM program is essential for optimizing your efforts and proving ROI. How to Measure the Success of an ABM Program: ✔️ Account Engagement: Track interactions across touchpoints—email opens, content downloads, ad clicks, meeting bookings....

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