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leojhonson Ajouter une nouvelle offre d'emploi Networking
2025-08-12 10:17:00 - Traduire

A behind-the-scenes look at intent data collection and validation
In today’s data-driven marketing world, intent data is gold. But what most people don't see is what happens behind the scenes — the complex process of collecting and validating intent data before it becomes actionable. Here's a quick glimpse into how it really works: 🔍 The Process Behind Intent Data Collection: Source Identification: Data is gathered from digital touchpoints...

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maxscott12 Ajouter une nouvelle offre d'emploi Autre
2025-08-08 09:45:54 - Traduire

ABM and Buyer Intent Data: A Winning Combo for 2025
Introduction Account-Based Marketing (ABM) has always been about precision targeting. But in 2025, the game-changer is buyer intent data—information that reveals who is actively researching solutions like yours, what topics they care about, and when they’re ready to engage. For B2B marketers aiming to maximize ROI, integrating buyer intent signals into ABM strategies transforms...

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maxscott12 Ajouter une nouvelle offre d'emploi Autre
2025-09-16 09:55:32 - Traduire

ABM and Intent Data: Turning Buyer Signals into Revenue in 2025
Introduction In 2025, B2B buyers leave behind a rich digital footprint long before they engage with a sales rep. From research on competitor websites to engagement with industry content, these behaviors—known as intent data—are invaluable for Account-Based Marketing (ABM) strategies. When integrated into ABM campaigns, intent data helps marketing and sales teams pinpoint which...

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thomas456 Ajouter une nouvelle offre d'emploi Autre
2025-08-06 12:09:04 - Traduire

Intent Data & Buyer Behavior: Hyper-Personalized Outreach That Converts
In the ever-competitive digital marketing space of 2025, it's no longer enough to generate leads—you need to generate qualified, high-intent leads who are most likely to convert. That's where intent data comes in. Rather than casting a wide net and hoping for results, smart businesses are now leveraging real-time behavioral insights to engage the right people, at the right time, with...

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maxscott12 Ajouter une nouvelle offre d'emploi Autre
2025-09-29 10:18:56 - Traduire

Intent Data and ABM: Driving Smarter B2B Engagement in 2025
Account-Based Marketing (ABM) has always thrived on relevance and precision. In today’s B2B landscape, where buying cycles are longer and decision-making is more complex, intent data has emerged as the secret weapon that supercharges ABM strategies. By understanding which accounts are actively researching solutions, intent data helps marketers prioritize engagement, personalize...

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leojhonson Ajouter une nouvelle offre d'emploi Networking
2025-09-02 11:40:21 - Traduire

Intent data vs engagement data What's more valuable in competitive markets
In today’s data-driven marketing world, knowing your audience is key—but the type of data you prioritize can significantly affect your results. So, when it comes to Intent data vs Engagement data: What's more valuable? Let’s break it down. Intent Data: Reflects buyer readiness by analyzing signals like product research, search terms, and content consumption across the...

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jackdavis Ajouter une nouvelle offre d'emploi Autre
2025-09-12 09:49:18 - Traduire

Using Intent Data to Personalize Webinar Invitations & Experiences
In the crowded world of digital marketing, webinars remain one of the most effective tools for lead generation, customer education, and relationship building. Yet, as audiences become increasingly selective about where they spend their time, generic webinar promotions are no longer enough. To capture attention and deliver meaningful value, organizations must lean on intent data — the...

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