Book fairs and events have long been a staple in the literary world, serving as a vibrant showcase of creativity and talent. They offer authors unparalleled opportunities to connect with readers, networking with industry professionals, and promote their work. With the right strategies, these events can become a powerful tool in your book marketing arsenal. Smith Publicity, a renowned book PR...

When it comes to discussing book marketing, the topic of social media inevitably arises. While social media can be a valuable tool for book promotion when used effectively, relying solely on it for promoting and selling a book can be a risky strategy. The size of your following and your influence over them are crucial factors to consider. For example, fans of celebrities are often highly...