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From Field to Powder: How Convenience is Fueling a $2.5B Tomato Powder Industry Trend

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The global Tomato Powder Industry, valued at USD 1.95 billion in 2023, is anticipated to grow at a compound annual growth rate (CAGR) of 3.79%, reaching approximately USD 2.53 billion by 2030. This growth is primarily fueled by the increasing demand for convenient, shelf-stable food products and the expanding applications of tomato powder across various industries. 

Market Overview

Tomato powder is produced by dehydrating ripe tomatoes and grinding them into a fine powder, preserving their natural flavor, color, and nutritional properties. This versatile ingredient offers a convenient solution for adding tomato flavor to dishes year-round, eliminating the need for labor-intensive tomato preparation. 

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Market Dynamics

Several factors are driving the expansion of the tomato powder market:

  1. Rising Demand for Convenience FoodsThe growing consumer preference for ready-to-eat and convenience foods has significantly increased the use of tomato powder in products such as instant soups, sauces, ready meals, and snacks. 

  2. Health and Wellness TrendsAwareness of the health benefits associated with tomatoes, including their lycopene content, has positively impacted the demand for tomato-derived products like tomato powder. 

  3. Sustainability and Waste ReductionTomato powder production utilizes imperfect or excess tomatoes that might not meet visual standards for fresh produce, contributing to food waste reduction and appealing to environmentally conscious consumers.

Read the full report here: https://www.maximizemarketresearch.com/market-report/tomato-powder-market/214576/ 

Market Segmentation

The tomato powder market is segmented based on product type and application:

  • By Product Type:

    • Organic Tomato PowderGaining popularity due to consumer preference for clean-label, pesticide-free products.

    • Conventional Tomato PowderCurrently holds a larger market share, catering to a broad range of applications.

  • By Application:

    • Soups, Sauces, and GraviesDominated the market with a 42% revenue share in 2023, attributed to tomato powder's ability to impart rich flavor and color.

    • Bakery & Confectionery

    • Beverages

    • Sweet & Savory Snacks

    • Others

Regional Insights

  • EuropeHeld a significant market share of 31% in 2023, driven by a strong emphasis on high-quality, organic food products. 

  • North AmericaLeading the global market, with growth attributed to the increasing demand for ready-to-eat and convenience foods. 

Competitive Landscape

The tomato powder market features several key players focusing on product innovation and expansion to strengthen their market positions. Notable companies include:

  • Grupo Empresarial Agraz S.L (Spain)

  • Garlic Industries Ltd. (India)

  • Aarkay Food Products Ltd. (India)

  • Lycored (UK)

  • Hangzhou Qincheng Trade Co. Ltd (China)

  • Cmec Xinjiang Foodstuff Co. Ltd (China)

  • BATA FOOD (Turkey)

  • SAHAJANAND FOODS AND AGROTECH (India)

  • Damien International (China)

  • Vegenat S.A. (Spain)

Conclusion

The global tomato powder market is set for steady growth, driven by increasing demand for convenient, shelf-stable food products and the expanding applications of tomato powder across various industries. Companies focusing on product quality, sustainability, and catering to health-conscious consumers are well-positioned to capitalize on emerging opportunities in this dynamic market.

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