The global Tomato Powder Industry, valued at USD 1.95 billion in 2023, is anticipated to grow at a compound annual growth rate (CAGR) of 3.79%, reaching approximately USD 2.53 billion by 2030. This growth is primarily fueled by the increasing demand for convenient, shelf-stable food products and the expanding applications of tomato powder across various industries. 

Market Overview

Tomato powder is produced by dehydrating ripe tomatoes and grinding them into a fine powder, preserving their natural flavor, color, and nutritional properties. This versatile ingredient offers a convenient solution for adding tomato flavor to dishes year-round, eliminating the need for labor-intensive tomato preparation. 

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Market Dynamics

Several factors are driving the expansion of the tomato powder market:

1. Rising Demand for Convenience Foods: The growing consumer preference for ready-to-eat and convenience foods has significantly increased the use of tomato powder in products such as instant soups, sauces, ready meals, and snacks. 

2. Health and Wellness Trends: Awareness of the health benefits associated with tomatoes, including their lycopene content, has positively impacted the demand for tomato-derived products like tomato powder. 

3. Sustainability and Waste Reduction: Tomato powder production utilizes imperfect or excess tomatoes that might not meet visual standards for fresh produce, contributing to food waste reduction and appealing to environmentally conscious consumers.

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Market Segmentation

The tomato powder market is segmented based on product type and application:

• By Product Type:

  • Organic Tomato Powder: Gaining popularity due to consumer preference for clean-label, pesticide-free products.

  • Conventional Tomato Powder: Currently holds a larger market share, catering to a broad range of applications.

• By Application:

  • Soups, Sauces, and Gravies: Dominated the market with a 42% revenue share in 2023, attributed to tomato powder's ability to impart rich flavor and color.

  • Bakery & Confectionery

  • Beverages

  • Sweet & Savory Snacks

  • Others

Regional Insights

• Europe: Held a significant market share of 31% in 2023, driven by a strong emphasis on high-quality, organic food products. 

• North America: Leading the global market, with growth attributed to the increasing demand for ready-to-eat and convenience foods. 

Competitive Landscape

The tomato powder market features several key players focusing on product innovation and expansion to strengthen their market positions. Notable companies include:

• Grupo Empresarial Agraz S.L (Spain)

• Garlic Industries Ltd. (India)

• Aarkay Food Products Ltd. (India)

• Lycored (UK)

• Hangzhou Qincheng Trade Co. Ltd (China)

• Cmec Xinjiang Foodstuff Co. Ltd (China)

• BATA FOOD (Turkey)

• SAHAJANAND FOODS AND AGROTECH (India)

• Damien International (China)

• Vegenat S.A. (Spain)

Conclusion

The global tomato powder market is set for steady growth, driven by increasing demand for convenient, shelf-stable food products and the expanding applications of tomato powder across various industries. Companies focusing on product quality, sustainability, and catering to health-conscious consumers are well-positioned to capitalize on emerging opportunities in this dynamic market.