New GenAI Expectations and Product-Marketing Relationship to Emerge...

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2025-02-12 10:02:24 - Translate

New GenAI Expectations and Product-Marketing Relationship to Emerge in 2025

As 2025 approaches, digital marketing and consumer privacy remain key concerns for marketers. Executives are growing wary of "innovation theater," where AI's significance is overstated without tangible results. Instead, they now seek clear metrics that demonstrate AI’s return on investment (ROI). At the same time, regulatory and consumer-driven demands for transparency and data privacy...

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