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ABM and Sales Alignment: How to Build a Unified Revenue Engine in 2025
In 2025, the B2B marketing and sales landscape is evolving at breakneck speed. The rise of AI, automation, and intent data has transformed how businesses engage with high-value accounts. Yet, one constant remains: the need for tight alignment between marketing and sales. Account-Based Marketing (ABM) thrives when marketing and sales teams function as a single unit—sharing insights,...
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