ABM and Sales Alignment: How to Build a Unified Revenue Engine in 2025

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2025-10-01 09:50:12 - Translate

In 2025, the B2B marketing and sales landscape is evolving at breakneck speed. The rise of AI, automation, and intent data has transformed how businesses engage with high-value accounts. Yet, one constant remains: the need for tight alignment between marketing and sales. Account-Based Marketing (ABM) thrives when marketing and sales teams function as a single unit—sharing insights,...

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