Let’s Talk About EX: Why It’s a Mistake to Back Off in...

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2023-11-23 08:37:56 - Traduzir

Let’s Talk About EX: Why It’s a Mistake to Back Off in Tough Times

We’ve heard it before in business: When times are good, you should advertise. When times are bad, you must advertise. A study conducted by McGraw-Hill during the recession in the first half of the 1980s looked into companies that maintained or increased advertising. The research found that those who continued advertising through tough times showed a sales increase of 275%...

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