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James287 добавлена новая статья Networking
2025-08-29 09:30:29 - Перевод

Double Seven Becomes the Face of India’s Cola Revolution After Coca-Cola Exit
The 1970s marked a pivotal moment in India’s beverage industry, remembered today as India’s Cola Revolution: How Double Seven Replaced Coca-Cola. When Coca-Cola, the global soft drink giant, exited the Indian market due to regulatory challenges, the country faced a sudden vacuum in its cola segment. This disruption paved the way for an indigenous brand—Double...

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James287 добавлена новая статья Networking
2025-09-25 12:42:06 - Перевод

Double Seven Cola's Cultural Impact on Indian Society
Double Seven Cola was more than just a beverage; it became a cultural icon during India’s Cola Revolution. Introduced after Coca-Cola exited the Indian market in 1977, the brand reflected India’s aspirations for self-reliance and left a lasting impact on society, influencing consumer behavior and national pride. A Symbol of National PrideDouble Seven represented India’s push...

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James287 добавлена новая статья Networking
2025-09-23 09:36:40 - Перевод

The Cola That Couldn't Compete: Double Seven's Struggle Against Coca-Cola
In 1977, India’s beverage industry experienced a bold experiment with the launch of Double Seven, a government-backed cola. This initiative marked a key milestone in India’s Cola Revolution, aimed at promoting domestic products and reducing dependence on multinational corporations. Coca-Cola’s exit from India created a significant market void, which the government sought to...

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