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James287 добавлена новая статья Networking
2025-08-29 09:30:29 - Перевод

Double Seven Becomes the Face of India’s Cola Revolution After Coca-Cola Exit
The 1970s marked a pivotal moment in India’s beverage industry, remembered today as India’s Cola Revolution: How Double Seven Replaced Coca-Cola. When Coca-Cola, the global soft drink giant, exited the Indian market due to regulatory challenges, the country faced a sudden vacuum in its cola segment. This disruption paved the way for an indigenous brand—Double...

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James287 добавлена новая статья Другое
2025-09-15 10:58:58 - Перевод

The Story Behind Double Seven’s Cola Success
The late 1970s were a transformative period in India’s beverage industry, marking the era known as India’s Cola Revolution. The exit of Coca-Cola created an opportunity for domestic brands to flourish, and Double Seven quickly became the symbol of India’s ambition to assert economic independence. The launch of Double Seven was widely recognized, and India’s Cola...

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