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James287 adicionou um novo artigo Networking
2025-10-01 12:22:00 - Traduzir

Campa Cola: The Successor to Double Seven's Legacy
The launch of Double Seven in 1977 came with the challenge of ensuring that a newly introduced, government-backed cola reached consumers across India. The success of India’s Cola Revolution depended not only on marketing and taste but also on efficient distribution strategies. Modern Food Industries (MFI), the government-owned manufacturer, played a central role in developing a network...

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James287 adicionou um novo artigo Outro
2025-09-30 12:34:12 - Traduzir

Lessons from India's Cola Revolution: Double Seven Story
The launch of Double Seven in 1977 marked a landmark event in India’s Cola Revolution. With Coca-Cola’s exit from the Indian market due to regulatory issues, the government sought to introduce a domestic alternative that could reflect national pride and economic self-reliance. Double Seven was not just a beverage but a symbol of India’s ambition to compete with international...

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James287 adicionou um novo artigo Outro
2025-09-26 13:34:37 - Traduzir

The Decline of Double Seven Cola: Factors and Reasons
In 1977, Coca-Cola’s exit from India created a rare opportunity for domestic brands to fill the void in the soft drink market. Double Seven quickly emerged as a government-backed alternative, symbolizing national pride and economic self-reliance. This marked the beginning of India’s Cola Revolution, demonstrating that locally produced beverages could compete with international...

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