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2023-10-18 12:42:27 - Translate

The Martech Industry: Current Status and Future Prospects
The global martech market size reached USD 245.64 Billion in 2021 and is expected to register a revenue CAGR of 44.4% during the forecast period, according to latest analysis by Emergen Research. Increasing digital transformation, rapid technological advancements, and steady shift in consumer behavior with changing technological trends such as omnipresent communication are some key factors...

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2025-11-14 11:52:22 - Translate

Unlocking Growth with AI-Amplified MarTech: How Infosys Aster Powers Modern B2B Marketing
In the rapidly evolving B2B marketing landscape, staying ahead means embracing both data-driven insight and creative agility. Enter Infosys Aster™, an AI-amplified MarTech suite designed to bring together strategic creativity, real-time orchestration, and performance optimization under one platform. For demand-generation teams and account-based marketers looking to scale with precision,...

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2025-08-12 10:17:00 - Translate

A behind-the-scenes look at intent data collection and validation
In today’s data-driven marketing world, intent data is gold. But what most people don't see is what happens behind the scenes — the complex process of collecting and validating intent data before it becomes actionable. Here's a quick glimpse into how it really works: 🔍 The Process Behind Intent Data Collection: Source Identification: Data is gathered from digital touchpoints...

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2025-11-14 07:46:59 - Translate

The Role of CDPs in B2B Marketing Transformation 2025
B2B marketing is evolving at an unprecedented pace as organisations adopt data-driven strategies to optimise engagement and drive revenue growth. At the core of this transformation are Customer Data Platforms, which consolidate customer data from multiple sources, provide actionable insights, and enable personalised experiences. By 2025, Customer Data Platforms will be indispensable for B2B...

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2025-11-27 07:46:10 - Translate

Why Every B2B Brand Needs a CDP by 2025: Marketing’s Next Frontier
In 2025, Customer Data Platforms are transforming B2B marketing by centralizing data from multiple touchpoints into a single unified platform. By integrating information from CRM systems, email marketing tools, websites, and events, these platforms give marketers a comprehensive view of accounts and prospects. At Acceligize, we recognize that Customer Data Platforms enable marketing teams to...

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