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Enhancing Holiday Offers and Experiences Through the Power of Smart DataIn recent years, competition among travel service providers has intensified due to the global resurgence of the tourism sector. Launching generic vacation promotions is no longer sufficient to attract today’s discerning travelers. The differentiating factor lies in harnessing smart data to deliver tailored holiday offers based on individual preferences. This article explores how tourism...0 Commenti 0 condivisioni 4K Views 0 Anteprima
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New GenAI Expectations and Product-Marketing Relationship to Emerge in 2025As 2025 approaches, digital marketing and consumer privacy remain key concerns for marketers. Executives are growing wary of "innovation theater," where AI's significance is overstated without tangible results. Instead, they now seek clear metrics that demonstrate AI’s return on investment (ROI). At the same time, regulatory and consumer-driven demands for transparency and data privacy...0 Commenti 0 condivisioni 3K Views 0 Anteprima
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