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The Cola That Couldn't Compete: Double Seven's Struggle Against Coca-ColaIn 1977, India’s beverage industry experienced a bold experiment with the launch of Double Seven, a government-backed cola. This initiative marked a key milestone in India’s Cola Revolution, aimed at promoting domestic products and reducing dependence on multinational corporations. Coca-Cola’s exit from India created a significant market void, which the government sought to...0 Comments 0 Shares 58 Views 0 Reviews
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The Story Behind Double Seven’s Cola SuccessThe late 1970s were a transformative period in India’s beverage industry, marking the era known as India’s Cola Revolution. The exit of Coca-Cola created an opportunity for domestic brands to flourish, and Double Seven quickly became the symbol of India’s ambition to assert economic independence. The launch of Double Seven was widely recognized, and India’s Cola...0 Comments 0 Shares 460 Views 0 Reviews
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