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Double Seven Becomes the Face of India’s Cola Revolution After Coca-Cola ExitThe 1970s marked a pivotal moment in India’s beverage industry, remembered today as India’s Cola Revolution: How Double Seven Replaced Coca-Cola. When Coca-Cola, the global soft drink giant, exited the Indian market due to regulatory challenges, the country faced a sudden vacuum in its cola segment. This disruption paved the way for an indigenous brand—Double...0 Comments 0 Shares 1K Views 0 Reviews
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Lessons from India's Cola Revolution: Double Seven StoryThe launch of Double Seven in 1977 marked a landmark event in India’s Cola Revolution. With Coca-Cola’s exit from the Indian market due to regulatory issues, the government sought to introduce a domestic alternative that could reflect national pride and economic self-reliance. Double Seven was not just a beverage but a symbol of India’s ambition to compete with international...0 Comments 0 Shares 154 Views 0 Reviews
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Soda Sovereignty: India’s Double Seven Replaces CokeIndia’s Cola Revolution highlights a transformative period in India’s beverage industry. When Coca-Cola exited India in 1977 due to regulatory pressures under the Foreign Exchange Regulation Act (FERA), the government moved quickly to introduce Double Seven, a domestic cola brand. This launch was aimed not only at filling the commercial void left by Coca-Cola but also at promoting...0 Comments 0 Shares 282 Views 0 Reviews
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The Cola That Couldn't Compete: Double Seven's Struggle Against Coca-ColaIn 1977, India’s beverage industry experienced a bold experiment with the launch of Double Seven, a government-backed cola. This initiative marked a key milestone in India’s Cola Revolution, aimed at promoting domestic products and reducing dependence on multinational corporations. Coca-Cola’s exit from India created a significant market void, which the government sought to...0 Comments 0 Shares 455 Views 0 Reviews
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The Decline of Double Seven Cola: Factors and ReasonsIn 1977, Coca-Cola’s exit from India created a rare opportunity for domestic brands to fill the void in the soft drink market. Double Seven quickly emerged as a government-backed alternative, symbolizing national pride and economic self-reliance. This marked the beginning of India’s Cola Revolution, demonstrating that locally produced beverages could compete with international...0 Comments 0 Shares 739 Views 0 Reviews
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The Janata Party's Cola: Double Seven's Brief but Bold JourneyIn 1977, the Indian beverage industry experienced a dramatic shake-up with the launch of Double Seven, a government-backed cola brand. This marked a pivotal moment in India’s Cola Revolution, aimed at promoting indigenous products while reducing reliance on foreign brands. The Janata Party, led by Morarji Desai, expelled Coca-Cola from India for refusing to comply with the Foreign...0 Comments 0 Shares 239 Views 0 Reviews
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The Story Behind Double Seven’s Cola SuccessThe late 1970s were a transformative period in India’s beverage industry, marking the era known as India’s Cola Revolution. The exit of Coca-Cola created an opportunity for domestic brands to flourish, and Double Seven quickly became the symbol of India’s ambition to assert economic independence. The launch of Double Seven was widely recognized, and India’s Cola...0 Comments 0 Shares 752 Views 0 Reviews
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